The Power of Surveys: Unlocking More Reviews for Medical Practices

Oct 19, 2023

In the era of digital health, patient feedback is gold. Reviews have become a cornerstone of establishing trust and credibility online. At Vizium360 and we recognize the critical role of patient insights in shaping the reputation and success of medical practices. However, there’s an ongoing debate: do direct invitations yield more reviews, or do surveys have the upper hand? Accumulated data and industry insights suggest that surveys are indeed the secret sauce to garnering more reviews.

1. The Structured Approach of Surveys

Unlike a broad invitation that simply asks patients to “leave a review,” surveys provide a structured format. Patients are guided through a series of questions, making the process intuitive and organized. This structured approach not only makes it easier for patients to provide feedback but also often leads to more detailed and constructive reviews.

2. Engaging the Silent Majority

The reality of online reviews is that they often capture the extremes: patients who had either exceptionally positive or negative experiences. However, the vast majority of patients lie in between, having had generally satisfactory experiences. Surveys tap into this silent majority by actively seeking their opinions, thereby resulting in a more comprehensive and representative collection of reviews.

3. Immediate Feedback Loop

Surveys can be administered immediately post-appointment, capturing the patient’s experience while it’s still fresh in their minds. This immediacy often translates to higher response rates. In contrast, a generic review invitation might get buried in an email inbox or forgotten amidst daily tasks.

4. Personalization and Relevance

Vizium360 and curate surveys specific to medical practices. The questions are tailored to the practice’s specialty and the patient’s particular procedure and experience, making them highly relevant. This personalization enhances the patient’s engagement, making them more likely to complete the survey and leave a review.

5. Addressing Concerns Proactively

Surveys provide an avenue for patients to voice concerns or areas of improvement. By addressing these issues proactively, medical practices can potentially prevent negative reviews on other public review platforms. This feedback loop not only helps in reputation management but also in continuous quality improvement and patient retention.

6. The Psychological Aspect

There’s a psychological nuance to consider. When patients are presented with a survey, there’s an implicit understanding that their feedback is valued and will contribute to bettering the service. This perceived value can motivate more patients to participate, share their experiences, and leave reviews. For medical practices looking to boost their online reputation and gain a holistic understanding of patient experiences, incorporating surveys into their feedback strategy is a game-changer.


Agency for Healthcare Research and Quality