Search Engine Optimization

A website SEO audit serves as the foundation of your SEO plan. Auditing your site allows your dedicated SEO expert to discover areas of improvement, as well as opportunities for your SEO strategy. That’s why our SEO specialists start with a technical SEO audit before building your plan. As a part of your SEO audit, your dedicated account manager will look at the following:

• Your website
• Your website’s analytics
• Your Google Search Console data
• And more

For the best results and insight into your website, our SEO team uses a variety of SEO tools. With these resources, we can take a multi-pronged approach to your website SEO audit and provide your organization with a competitive SEO strategy.

Without keyword research, you won’t rank or appear in the search results that have the highest chance of reaching your target audience. With any online marketing strategy, including SEO, it’s essential for your business to tailor your efforts to your ideal client or customer. That’s why keyword research is critical to a successful SEO strategy. It helps your company reach potential clients or customers by adapting to how they search. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which optimizes your content and persuades users that your company understands their needs. For your company, that translates to phone calls, store visits, purchases, and more. What is keyword research, though? Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more. Using these key terms in important locations on your website will help you rank highly for those key terms in search engine results pages, which is a great way to get more site traffic, and ultimately convert more customers.

Content is what ranks in search engines, so without it, an effective SEO campaign is nearly impossible. Content creation is based on your keyword research and includes the terms that you deem to be the most important to your business and industry. Whether you operate your business online or offline, you can use content to reach and convert your target audience. There are many kinds of content, from blog posts to online guides, and all are beneficial to your website. For example, a manufacturing SEO strategy may use blog posts to reach business buyers in the early stages of the buying funnel and online guides for buyers in the later stages. With content, companies can target every stage of the buying funnel. Here are some of the most popular kinds of content and how they can benefit your site visitors.

Blogs: Google loves fresh content, so naturally, blogs are a great option since you update and add to them often. Blogs are usually short pieces of content, around 1,000 words or less, that give personal insight into an industry-related topic. People love to follow blogs because they contain helpful tips and personalized information for your target customers.

Service pages: Service pages are pages on your website that detail the services you offer. These are beneficial because potential clients love to read about what they’re getting before they commit. Your service pages are a great place to inform visitors about what’s included in each of your service offerings, pricing for those services, and more.

Product pages: Much like service pages, product pages give descriptions and images of the products that you offer. These pages inform users about the specific items that you sell and include information like dimensions, color availability, size availability, ingredients or materials, etc. These pages are important because they can really make or break sales depending on the information you provide.

Longform content: Longform content is content that is over 2,000 words long, and it provides lots of useful, beneficial content to readers about topics related to your industry. For example, if you run a manufacturing business, you could write a longform article about a specific kind of material you use. The point of longform content is to be an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject. With compelling and optimized content, plus specific keyword targeting and a dedicated SEO expert, Vizium360 can give your business a competitive SEO plan that provides a consistent source of revenue for your company.

On-page SEO is an essential part of all SEO strategies. Whether you’re looking to appear in Google searches (or search results on other search engines, like Bing or Yahoo!), you need to optimize your site for on-page SEO factors. For some background, on-page SEO refers to performing SEO on your website. That means you’re focusing on factors like the content, speed, and design of your webpages. SEO strategies can also target off-page SEO features, which our SEO packages do. You can learn more about off-page factors on this page or explore our beginners guide to SEO. Now, as your SEO service provider, we take a 360-degree approach to on-page SEO by focusing on:

Page speed: If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google appreciates it.

Inclusion of multimedia: If you only have large walls of text on your website, your readers will likely become bored and grow unengaged with your content. To avoid this issue, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully engaged with your content.

Responsive on all devices: To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.

Quality of your content: Speaking of high-quality content, you need to create it if you want to receive high-quality links. You need to ensure that your website provides content with a high word count (Google loves long content), easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.

These are just three of the many on-page SEO tactics our digital strategists use to optimize your website as a part of our SEO marketing services. If you’re interested in learning more, feel free to contact us today and speak with our specialist.