Written In the Stars – Ratings & Reviews
Topic: Written In the Stars – Ratings & Reviews
In a time of Covid, we’re faced with many marketing techniques that happen diminished or completely removed from our quiver. Things like live events, IRL seminars, and other traditional advertising channels such as transportation or in-room media. The reason I’m bringing this up is that means budgets are shifting. Of course, digital media has always had strength but never before have we been such ravenous digital consumers as this year. What’s that mean? Whether we like it or not, ratings and reviews could be more important than ever.
I’ll preface this article’s remainder by saying that no one given technique is the answer to all your marketing woes. With digital marketing living being more of a standardized budget, we see the need to maintain, monitor, and engage with consumers to participate in ratings and reviews for products and services.
Psychologically, we are conditioned to statistically read (or review) the most positive reviews and the worst. Often it’s a 3 to 1 or 5 to 1 ratio. The exciting thing about ratings and reviews is that we are also so skeptical about the nature of the way we communicated to. The most significant amount of authenticity is still found in “word-of-mouth” marketing, whether we get that advice from family and friends or a trusted source. We have a direct trust in the individual. Still, the individual should uphold what they say about a particular product or service even in a minor capacity.
The Five Star Mentality —
So let’s go back to that 5 to 1 ratio. Nothing feels better than getting good reviews, and you as a marketer and any business or brand that might be reading this material know you should always strive to get optimum rating. Beyond having a product or service that is deserving of such reading, you often need to nurture and uplift morale to convey the messaging that would incentivize a customer to leave such a review. A happy, well-educated (brand, not necessarily formal) staff creates a better product.
Why a “One Star bad” is Good —
Nothing tends to terrify a client more than when they get a bad review. The immediate “gut shot” is that [something] is casting in a bad light. More often than not, we immediately scramble to determine how we could’ve ever gotten to this point. A one-star review? How? Did the product go up in flames and kill a bus full of nuns? Perhaps the latest cotton that we used in our new line of socks has created unstoppable foot cancer?
90% of the time, a one-star review is simply that your customer is an asshole or a bitch; mileage may vary.
Topic Discussed: Written In the Stars – Ratings & Reviews