What Are The Current Trends On Digital Patient Engagement?
Topic: What Are The Current Trends On Digital Patient Engagement?
Professionals in the medical industry understand the dire importance of patient engagement. Technology helps communication with patients he more efficient than before. Various clinics, hospitals, and medical institutions adopt modern technologies to provide relevant and important data to physicians, nurses, and patients. These procedures come with convenience to help medical experts provide appropriate care, while saving valuable time and money.
Here are the four current trends to watch out for in digital patient management:
1. Connected Devices
Various individuals now have access to connected devices that measure and record valuable health-related data. The information gathered by these gadgets aims to provide accurate data for physicians to diagnose their patients’ wellbeing efficiently.
For example, a person might be wearing a fitness tracker on their wrist as they go about their day. This wearable device may have health-related features, such as 24-hour heart rate monitoring, calorie tracking, and quality of sleep measuring. Physicians may, then, gather the data acquired from the device’s connected app to see if the patient has issues regarding their wellbeing.
Additionally, the patient may use a special smartphone app to book online appointments with their doctors. The medical experts may also ask for any health-related information from their patients through the app. In turn, this mobile application should hasten checkups and improve accuracy in providing diagnoses to patients.
2. Artificial Intelligence (AI) And Machine Learning (ML)
It might seem that the medical and healthcare industries are using AI and ML to improve their digital patient engagements. However, some organizations in these sectors might only be scratching the surface for these technologies.
Today, many medical and health care organizations take advantage of social media chatbots to help with patient engagements. For example, the AI in social media may help clinics set appointments with their patients without human intervention. Doctors may, then, check their social media messages at their chosen time. In turn, technology should help reduce distractions for doctors and their secretaries. Additionally, patients won’t need to go through the relatively tedious process of calling clinics and hospitals for the sake of setting appointments.
Aside from booking appointments, AI and ML may also help clinics attract more patients than before. One example is Google Ads–this solution lets users take advantage of the search engine’s algorithm to put their links at the top of search results. Hence, this paid advertising solution bypasses organic SEO procedures, allowing medical and health care businesses to stay ahead of the competition.
Topic Discussed: What Are The Current Trends On Digital Patient Engagement?