Topic: Video Marketing: A Case for Small Businesses

In the golden age of content marketing, video is king. According to a survey by Wyzowl, consumers spend an average of 18 hours watching online video content per week – an increase of 7.5 hours since 2017. From YouTube to TikTok to Facebook and almost every platform in between, video is a dynamic, accessible medium that enables businesses to connect with a wide audience on a personal level.

In fact, a 2019 study reported that 93% of brands got a new customer because of a video on social media. When your audience sees a video, they’re more likely to retain your messaging and follow your call to action than they are with text. There’s some psychology to support this. The human brain processes images more quickly than text, and video also stimulates more senses. Therefore, you’re more likely to have a stronger impact in a shorter amount of time with video than you would with any other form of content. When strategizing the marketing content you want to use, consider the areas where video can propel you toward your goals.

Types of marketing videos

There are many types of marketing videos that can be used for different purposes. Regardless of the products or services your business offers, there’s likely a video format that will help amplify your messaging. Here are four of the most common types of marketing videos that might spark inspiration.

“How to” videos

Whether it’s a demonstration of how to use your product or an instructional video for something related to your business, this is an easy way to provide on-demand support for your existing customers while also reaching a new audience that may be looking for a similar solution. These types of videos can be longer, as long as you’re answering all the relevant questions a viewer might have. Consider including an outline of the different sections with timestamps in the description so your audience can fast forward to the part they need.

Customer testimonials

Customer reviews are among the most motivating factors behind purchasing decisions. With a testimonial video, you can curate the reviews that speak to the core of your business without sacrificing the honest, captivating impact customers’ stories can have. Longer testimonials can also be broken up into shorter cuts to use for sponsored advertisements on YouTube, Facebook, Instagram, etc.

Topic Discussed: Video Marketing: A Case for Small Businesses

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