Utilizing Email Marketing to Grow Your Business or Brand
Topic: Utilizing Email Marketing to Grow Your Business or Brand
Email marketing is a strong tool that can help grow many small businesses. However, some individuals may be unsure where to start, and this article will help provide email marketing statistics and suggestions to get you started in the right direction.
The Growth of Email Marketing Strategies
Research has confirmed that many brands and businesses are using email marketing strategies. For example, research reported from Statistica has confirmed that in the year 2020 approximately 306 billion emails were sent and received every day around the globe. Projections estimate that within the next several years, this number will increase to more than 376 billion emails.
In addition, current research reported by Campaign Monitor, which is a popular email marketing platform, confirms that 64% of small businesses are utilizing this method to grow their customer base. However, other businesses or individuals may be unsure how to get started, and we will discuss some of the best tips for starting an email marketing campaign.
Tips for Starting an Email Marketing Campaign
Starting an email marketing campaign may seem intimidating for some. For example, it may not be the best idea to deploy hundreds or even thousands of emails using your company’s mail service, since this may cause problems between you and your internet service provider. One way around this is to subscribe to bulk email services. This includes companies such as Mailchimp, Constant Contact, AWeber, and Emma. Not only do they provide assistance and expertise with email campaigns, but they also offer templates you can use.
As far as content, emails should be short, concise, and to the point. They should not be overly promotional and generate a spam feel, either. Including insightful thoughts, comments, and advice can help keep individuals engaged by providing value.
Furthermore, if a blog or other information is being shared, it is best to only give the highlights in the email. Instead of sharing all the information at once, the key is to generate enough interest so that they visit the links in the email. In addition, subject lines should pack a punch and be enticing yet not misleading.
Yet another important key to successful email marketing campaigns is assessing metrics, such as clicks and bounces. Bouncing means the email did not reach its intended destination and clicks show genuine interest. Focusing on the individuals who click and what they click will help you optimize your campaign.
As far as timing and frequency of email marketing, this will vary depending on your audience and can always be experimented with and optimized for best results. Employing a freelancer or outsourcing the work is always an option for small businesses as well.
While there are many factors to successful email marketing, it is undeniable that it plays a large role in business growth. Subscribing to a bulk email service is a great investment, and the primary key is to continue optimizing your campaign until you achieve the desired effects.
Topic Discussed: Utilizing Email Marketing to Grow Your Business or Brand
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