Successfully Crafting an Influencer Marketing Campaign
Topic: Successfully Crafting an Influencer Marketing Campaign
Many trends have taken the digital economy by storm, and influencer marketing is no exception. On average, it can create a return on investment that is 11x higher than could be accomplished using more traditional marketing methods. The ability of influencers to reach and impact new audiences has made influencer marketing campaigns one of the most successful brand digital marketing strategies to date.
Influencer Marketing Campaigns for Small Businesses
A great place for small businesses to begin is by engaging micro-influencers, who have somewhere between 10,000-50,000 followers on social media. The cost of engaging these influencers is more affordable, yet they still have a significant audience reach. In addition, some micro-influencers may even accept their payment in goods and services versus monetary rewards.
In fact, surprising statistics released by Influencer Marketing Hub’s 2021 Influencer Benchmark Report noted that micro-influencers with less than 15,000 followers experienced a higher rate of engagement (around 18%) than the rate of engagement of influencers with more than 1,000,000 followers (around 5%). Thus, using micro-influencers is actually to a small business’s advantage. In other words, a small business can grow its brand more effectively at an affordable rate.
Before beginning an influencer marketing campaign, one of the primary things small businesses should do is to state their objective. For example, this could be increasing sales, brand awareness, or a digital presence. This objective is important since it will fuel the content strategy and direct the campaign.
Choosing the Right Influencer
Defining the objective of your influencer marketing campaign will help you choose the influencer that is right for you. Another key aspect in choosing an influencer is making sure you are on the same page and that they connect with you and with your brand or business. This will also help them be the best brand advocate they can be, so it is important to cultivate a relationship with them. In essence, it is important that the influencer you choose understands your vision, purpose, and message you want to portray to consumers.
Influencer marketing campaigns are currently one of the largest trends in digital marketing, aiding business growth and increasing revenue. It is also a great option for small businesses to consider, since engaging a micro-influencer can be both affordable and rewarding. Choosing an influencer who understands your objective, vision, purpose, and message is important in achieving success in your influencer marketing campaign.
Topic Discussed: Successfully Crafting an Influencer Marketing Campaign
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