Patients prefer doctors who share their same race/ethnicity
Written In the Stars – Ratings & Reviews
Topic: Written In the Stars – Ratings & Reviews In a time of Covid, we’re faced with many marketing techniques that happen diminished or completely removed from our quiver. Things like live events, IRL seminars, and other traditional advertising channels such as transportation or in-room media....
Healthcare Data Breaches to Triple in 2021
Topic: Healthcare Data Breaches to Triple in 2021 Data breaches in the healthcare industry are likely to triple in volume in the coming year, according to a new report by Black Book Market Research. The "2020 State of the Healthcare Cybersecurity Industry" report is based on a...
Better healthcare marketing data can lead to better patient care
Topic: Better healthcare marketing data can lead to better patient care Right now, the marketing group at Children’s Wisconsin is utilizing its CRM as a part of a marketing campaign to encourage sufferers to get their annual flu photographs—sending emails which can be personalized as coming...