Topic Discussed: Gain Higher Profitable Growth

There is a wealth of research about the correlation between happy, engaged employees and better workplace performance yielding higher profits:

• 2x higher customer loyalty*
• 2x higher productivity
• 2x lower turnover

In fact, these companies don’t just grow profits, but they do it as much as 3x faster than their competitors.

According to data from our own members at Vizium360, you can expect a 20% increase in consult conversions when a prospect knows a previous patient. You can make sure every prospect comes into direct contact with a previous patient simply by having them on your staff.

Each employee in your organization is capable of leading you to higher revenue and growth, but you have to invest in creating the environment in which they can thrive and help you build.

ENGAGED, COMMITTED STAFF = INCREASED ACTIVITY

Let us share Miriam’s story.

Her smile style

Miriam is a genuinely happy individual and her attitude is contagious to everyone around her. From sun up to sun down, her radiant smile is the first thing patients see when they come to the practice. She is sincerely excited to see each and every one of her patients. When the front door opens, Miriam springs up from her seat, smiles and warmly welcomes patients to her practice, her home.

Her gift of gab

Miriam is a “connector,” and it’s easy for her to strike up a conversation. It doesn’t matter if it is a young or mature patient, male or female. You name it she can hold a lasting conversation with the diverse population in the practice and make anyone feel like they’re special and the most important person in the world. Miriam genuinely enjoys people and the positive interactions she has create the sense of a warm friendly authentic practice.

Her I.A.S.M. (I am sold myself) approach

Engaging patients in conversation about the services and treatments her practice has to offer is second nature to her. She is well-versed in the patient experience, understands what patients can expect, and readily shares her own experience. It’s a lot easier to sell when you have a staff member that understands the benefits of what your organization offers, believes the patient will benefit too, and communicates this to patients. When she is at the front desk, patients feel secure, listened to, and that they are in the right place.

Do you have a Miriam on your staff?

What products and services do you make available to your staff? Providing your staff the opportunity to experience the practice first-hand creates more Miriams. After all, how can one accurately convey the experience if they haven’t tried it themselves?

Here’s how to get started with 3 easy steps:

• Whenever possible, encourage staff to use your services and/or products by offering them at a discounted fee.
• Educate your staff on products and invite a sales representative to provide a training session.
• Provide marketing tools for your staff to use (before and after photography, reviews and collateral, etc.).

With these tools in place, your staff will be more confident and comfortable in creating meaningful interactions with your patients. According to data from our own members at Vizium360, you can expect a 20% increase in consult conversions when a prospect knows a previous patient. You can make sure every prospect comes into direct contact with a previous patient simply by having them on your staff.

Share the patient experience your practice has to offer with your staff. Doing so will create more engaged, appreciated employees who will be happy to share their experience with prospective patients.

Topic Discussed: Gain Higher Profitable Growth