Healthcare SEO Fundamentals to Grow Your Medical Practice
Topic: Healthcare SEO Fundamentals to Grow Your Medical Practice
When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option.
Your website appearing on top of the list means patients are more likely to click through and schedule an appointment.
If your practice isn’t at the top of the search results, someone else is.
Which means you may lose out on new patients.
That is why healthcare SEO is essential for any medical website.
If you aren’t capitalizing on organic queries, you’re basically giving those patients away to your competition.
By paying attention to Google’s most up-to-date prescriptions for good SEO, particularly regarding healthcare content, you can beat out the competition and see your digital presence soar.
Many medical professionals think pay-per-click, or PPC, ads are enough to get them the visitors they are looking for.
However, starting with PPC is like putting an adhesive bandage on your problem. It will only be good for the short-term.
As a medical or healthcare business, you must incorporate SEO into your digital marketing to bring potential patients to your website.
Consistently. And in the long term.
If your website and its content are not considered quality in Google’s eyes, your search presence will suffer.
Speaking of quality, two extremely important concepts for healthcare are E-A-T and YMYL.
E-A-T stands for expertise, authoritativeness, and trustworthiness.
The concept was created to help third-party raters score Google’s search results.
Although E-A-T is not a direct ranking factor, E-A-T does reveal a lot about what Google considers important – essentially what types of websites Google wants to reward with greater search visibility.
E-A-T is of huge importance for any webpages containing medical information.
The information and stats you provide on medicine and health could directly impact the potential patients who are reading them.
People visit and read your webpages because they are looking for reasons to entrust their health to your practice.
Your information must be absolutely top-notch, literally filled with expertise, authoritativeness, and trustworthiness.
Only then do you even stand a chance of ranking well in the healthcare industry.
This leads us right into the concept of YMYL, which is short for Your Money or Your Life.
Topic Discussed: Healthcare SEO Fundamentals to Grow Your Medical Practice
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